Which of the following is an accurate guideline for headlines?

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Multiple Choice

Which of the following is an accurate guideline for headlines?

Headlines should be relevant to the advertised product. When the headline clearly describes the product or its primary benefit, it aligns with what shoppers are seeking, builds trust, and helps the ad perform better by matching user intent with the product detail page. Irrelevant headlines confuse customers, can lower click-through and conversion rates, and may violate policy. A guarantee badge in the headline isn’t a general best practice unless the product actually offers a verifiable guarantee, and using all caps or hype-like badges is not necessary and can look unprofessional. Keeping headlines directly tied to the advertised product ensures honesty, clarity, and better overall ad performance.

Headlines should be relevant to the advertised product. When the headline clearly describes the product or its primary benefit, it aligns with what shoppers are seeking, builds trust, and helps the ad perform better by matching user intent with the product detail page. Irrelevant headlines confuse customers, can lower click-through and conversion rates, and may violate policy. A guarantee badge in the headline isn’t a general best practice unless the product actually offers a verifiable guarantee, and using all caps or hype-like badges is not necessary and can look unprofessional. Keeping headlines directly tied to the advertised product ensures honesty, clarity, and better overall ad performance.

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