Which of the following is a first-party data asset used for audience targeting in Amazon Ads?

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

In Amazon Ads, audience targeting is most powerful when it uses data that Amazon directly owns from its own customers. The best example is Amazon shopper signals—purchase history, viewing behavior, and wishlist activity. These signals come from shoppers’ real activity on Amazon, are available to advertisers within the Amazon Ads ecosystem, and reflect actual intent and interests specific to the platform. This makes targeting precise and timely, since you’re reaching people based on how they shop on Amazon right now.

External market research reports and public social media data come from outside sources and aren’t first-party data owned by Amazon, so they don’t carry the same level of direct, on-Amazon intent. Browser cookies from non-Amazon sites are not Amazon-owned data and aren’t the same as Amazon shopper signals for targeting within Amazon’s ad solutions.