Which of the following is a first-party data asset used for audience targeting in Amazon Ads?

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

First-party data is information you directly collect from your own customers, and in Amazon Ads the strongest example for audience targeting is Amazon shopper signals—purchase history, viewing behavior, and wishlist activity. This data comes from actual shopper activity on Amazon and is owned by the retailer or Amazon, making it highly reliable for reaching people with demonstrated intent on the platform. External market research reports and public social media data are third-party sources, not owned by you, and browser cookies from non-Amazon sites are also third-party data and increasingly limited by privacy protections, so they’re not used as primary first-party assets for Amazon Ads.