Which practice is prohibited under pressuring language guidelines?

• A. Using a neutral tone
• B. Including brand name
• C. Creating a sense of urgency
• D. Providing factual details

Answer: (C)

Creating a sense of urgency in promotional language is prohibited because it pressures customers to decide quickly, which can lead to impulsive or misinformed purchases. Urgency cues—such as "act now," "limited time," or "only a few left"—manipulate decision timing rather than present facts. Keeping a neutral tone is allowed, including the brand name is allowed, and providing factual details is encouraged, as these approaches inform rather than pressure. The policy seeks clear, honest communication that respects the consumer's time to consider options.