Which reports are most useful for discovering new negative keywords in Sponsored Campaigns?

• A. Search Term Reports and Campaign Performance reports; analyze terms with poor performance or non-converting clicks
• B. Inventory Reports and Fulfillment Reports
• C. Price and Revenue Reports
• D. Customer Feedback Logs

Answer: (A)

Finding new negative keywords comes from looking at the actual search terms that triggered your ads and how those terms performed. The Search Term Report shows the exact queries people entered and links them to impressions, clicks, spend, and conversions, so you can identify terms that waste budget or are irrelevant. If a term repeatedly spends money without converting, or never aligns with your product, you can add it as a negative keyword to stop showing for it in the future. The Campaign Performance reports provide a broader view of how these terms affect performance across campaigns and time periods, helping you validate which terms to block and compare across ad groups. This combination gives you actionable targets for negative keywords and ensures changes improve overall efficiency. The other reports focus on stock levels, fulfillment, pricing, revenue, or customer sentiment and don’t directly reveal the search terms or their performance needed to identify new negatives in Sponsored Campaigns.