Which statement about Lifetime Budgets is NOT true?

• A. They are available for Sponsored Brands ONLY
• B. There is a minimum lifetime budget of $100
• C. After campaign is created, you can increase but NOT decrease
• D. Lifetime budgets can be spent on Sponsored Products campaigns

Answer: (D)

Lifetime budgets set a cap on the total spend for a campaign over its entire run and, in Amazon Ads, they apply to Sponsored Brands campaigns. They do not apply to Sponsored Products campaigns, which use daily budgets instead. So the idea that a lifetime budget can be spent on Sponsored Products campaigns isn’t accurate. The lifetime budget approach is used to control overall spend for a Sponsored Brands initiative, not for Sponsored Products.