Which statement about manual campaigns is true?

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

Manual campaigns give you granular control over targeting and bids. In Sponsored Products, you pick exact keywords or product targets (ASINs) and set individual bids for each one. You can choose keyword match types (broad, phrase, exact) and use negative keywords to further refine where your ads appear. This precise control over what you bid on and where your ads show is why selecting exact keywords or targets and controlling bids is the correct description. Automatic campaigns, by contrast, generate targets for you and adjust bids more broadly, which is why that broader targeting idea isn’t describing manual campaigns. And yes, manual campaigns do have reporting, so saying there’s no reporting isn’t accurate.