Which statement about promotional messaging is true?

• A. Superlatives are prohibited
• B. Superlatives are encouraged
• C. Superlatives are restricted
• D. There are no restrictions on superlatives

Answer: (A)

Promotional messaging should be truthful and not misleading. Using superlatives like “the best” or “the greatest” implies a definitive superiority that cannot be verified for every shopper or in every situation. Because that kind of unsubstantiated claim can mislead customers, such language is prohibited in promotional messaging. The best approach is to describe verifiable features and benefits, supported by evidence or ratings, rather than sweeping claims. The idea that superlatives are encouraged or there are no restrictions doesn’t fit with the requirement for honesty and verifiability in ads.