Which statement best describes 14-day attribution?

• A. It Considers Only Clicks In The Last 14 Days
• B. It Credits The First Clicked Ad
• C. It Considers Interactions Including Views And Clicks To Assign Credit
• D. It Ignores Any Interaction Data

Answer: (C)

14-day attribution measures all ad interactions within a two-week window and can assign credit to multiple touchpoints, not just a single event. It recognizes that exposure comes from both viewing (impressions) and clicking, and if those interactions occur within 14 days of a conversion, they can contribute to the conversion credit. For example, a shopper might see an ad, later click another, and still make a purchase within 14 days; each of those interactions can be credited. This is why the statement describing it as considering interactions including views and clicks to assign credit is the best fit. The other options describe more limited or no attribution behavior and don’t reflect how 14-day attribution accounts for multiple touches.