Which statement best describes campaign performance reports?

• A. They help identify high-ROAS campaigns and underperformers to reallocate budget
• B. They are irrelevant
• C. They only show clicks
• D. They track shipping times

Answer: (A)

Campaign performance reports give you a clear view of how your campaigns convert spend into results, focusing on metrics like ROAS, revenue, spend, clicks, and conversions. This outlook lets you see which campaigns deliver the most revenue per dollar spent and which aren’t meeting your goals. With that insight, you can reallocate budget toward the high-ROAS campaigns to maximize overall profitability, while reducing or pausing spending on underperformers. That’s why these reports are essential for optimization—they turn data into actionable budgeting decisions. They aren’t irrelevant, they don’t only show clicks, and they don’t track shipping times.