Which statement best describes CTR in Amazon Ads?

• A. The total spend divided by number of impressions.
• B. The number of clicks generated per day.
• C. The percentage of impressions that resulted in clicks.
• D. The total number of impressions.

Answer: (C)

CTR measures engagement by showing the percentage of ad impressions that result in clicks. It’s calculated as clicks divided by impressions, multiplied by 100. This tells you how effectively an ad convinces someone to click after seeing it. In Amazon Ads, a higher CTR typically indicates more relevant or compelling creative and targeting, which can help with ad placement and overall performance. For example, 200 clicks from 10,000 impressions gives a CTR of 2%. The other options describe cost per impression (spend divided by impressions), daily click volume, or total impressions, which are not CTR.