Which statement describes a drawback of Top of Search placement?

• A. It is less visible than other placements.
• B. It can be more competitive and costly due to high visibility.
• C. It always has the lowest bid requirements.
• D. It is not supported in Sponsored Products.

Answer: (B)

Top of Search placement sits at the very top of search results, delivering the most visibility. That prime position tends to attract more bidders, making it highly competitive and driving up the cost per click. The trade-off is clear: you can achieve strong traffic and conversions, but the expense is higher, especially if your budget or target return goals are tight. This placement is supported in Sponsored Products, and it doesn’t have the lowest bid requirements—the bids are typically higher because of the demand for that top spot.