Which statement is true about automated bidding for placements below top of search?

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Automated bidding for placements below top of search means Amazon adjusts bids specifically for the rest-of-search placements automatically, to improve performance without you tweaking those bids manually. This helps the system allocate spend where it’s most effective within the lower-visibility placements while your top-of-search bid remains governed by your settings.

Bids for top-of-search placements aren’t the focus of this automatic optimization, so that statement isn’t correct. The idea is about the placements below top of search. The notion that it can increase bids for “other placements” or that it eliminates the need to set keyword bids entirely isn’t aligned with how automated bidding works in practice: you still have a bid baseline and overall bidding strategy; automation handles the rest for the rest-of-search placements.