Sponsored Brands: which statement is accurate?

• A. Requires no brand logo
• B. Available to all sellers regardless of Brand Registry
• C. Supports a headline or video creative
• D. Uses brand logo and is available only for professional sellers enrolled in Amazon Brand Registry

Answer: (D)

Sponsored Brands are a brand-centric ad type that requires you to be enrolled in Amazon Brand Registry and to have a professional seller account. These ads feature your brand logo, a customizable headline, and product placements. Because of the brand-centric setup and the Brand Registry requirement, the statement that best fits is that Sponsored Brands use your brand logo and are available only to professional sellers enrolled in Brand Registry. The other options aren’t accurate: a logo is indeed required, so saying no logo is needed is false; eligibility isn’t open to all sellers without Brand Registry, so the broad availability claim is false; and while a headline is supported, the idea that they universally use a video creative isn’t a defining or universally available aspect of standard Sponsored Brands.