What is attribution window in Amazon Ads?

• A. The window where ad impressions are counted for reporting.
• B. The period during which a customer can view ads before purchase.
• C. The minimum duration between two ad clicks for attribution.
• D. The time frame after an ad interaction during which a sale can be attributed to that ad.

Answer: (D)

An attribution window is the time frame after an ad interaction during which a sale can be attributed to that ad. In Amazon Ads, this means if a customer purchases within that window after clicking or viewing the ad, the sale is credited to that ad; purchases outside the window aren’t linked to it. This concept is captured by the description that specifies the period after an ad interaction during which a sale can be attributed to that ad. The other descriptions refer to different ideas: counting impressions for reporting, a general view-before-purchase period, or a minimum time between clicks, none of which define how long after an interaction a sale remains attributable.